On 19 September 2021 in Florence, at the Florence Trend fair in Fortezza da Basso after the inaugural ceremony and the ribbon cutting in which the Rai Uno presenter, Eleonora Daniele, the president of the Tuscany Region, Eugenio Giani, took part. President of Firenze Fiera, Lorenzo Becattini, the Councilor of the Chamber of Commerce of Florence Tamara Ermini and the Councilor for Development of the Municipality of Florence, Federico Gianassi, the ceremony of the Florence Trend Awards was held which saw the participation of the winners in various categories. Receiving the awards for Made in Italy creativity, style and elegance were: the interior designer Davide Conti in video from Shanghai, awarded for his commitment to the Italian image in the world with the meeting between the Italian and Chinese cultures and traditions; the director of the magazine Casa Stile, Laura Tarroni, and the blogger Gloria Di Blasi. For the companies, awarded Kartos Toscana Carte Pregiate for their commitment to the noble traditional paper art and Patrizia Daliana, for the style and creativity of her precious jewelery collections and, again, Creazioni Artistiche for the refinement of the design of decorative objects for home; Erbolinea for the creation of elegant new fragrances for environments, and the artisan company Luccarda for its high quality bookbinding products.
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