IDM - Italian Design Masterclass, it's an italian design course for chinese professionals, the first extra-academic italian design course in China that combines lectures held by academic professors and authoritative representatives of Italian design brand. It is aimed at those design professionals who work in the field of design interested in improving themselves, in deepening the Italian design method, in learning the italian design culture, as well as in getting in touch with the best Italian design brand famous in all over the world.

The project conceived in 2018 by Davide Conti and co-organized in its first edition of 2019 with SPCCD (Shanghai Promotion Center for City of Design), sees from the 2020 edition, the support of the MAECI - Italian Ministry of Foreign Affairs and International Cooperation , and the organization curated with the support of ITA - Italian Trade Agency of Shanghai.

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