IDM – Italian Design Masterclass, is the first Italian design course for Chinese designers organized in Shanghai, which is positioned as the first high quality and professional Italian extra-academic design course on the Chinese market.

The course conceived by Davide Conti in 2019 and founded with the support of SPCCD – Shanghai Promotion Center for City of Design in Shanghai, this year sponsored and supported by MAECI (Italian Ministry of Foreign Affairs) and organized in this 2020 edition by ITA Shanghai (Italian Trade Agency ) by SPCCD, and sees Davide Conti in the role of project coordinator. This year there are many news that characterize the new edition and that make IDM a real driving force for the promotion of the culture of Italian design in China and of the brands themselves.

The peculiarity of the course is that each lesson will be co-organized by an Italian academic professor and an Italian brand, so the chinese designers can have a complete vision of how to design but also of how Italian products can give value to spaces and quality of life of people.

The 2020 edition also includes the launch of the online platform on wechat, the famous Chinese social network, where all Chinese design professionals will be able to follow the online lessons and find out about IDM news throughout the year.

This year there are already 31 Italian brand that will be included in the program for free and than in addition to teaching design with an Italian professor, will also be able to promote themselves through live streaming that will be organized both from their offices in Italy and from their offices for those who present on the Chinese market already.

The lessons this year belong to the world of interior design, fashion design and industrial design (automotive, furniture, yacht, etc.) and will be conducted by severals italian academic professors and by the academic partnership with Istituto Marangoni of Milan.

Chinese students (young graduates and professionals) will therefore have the opportunity to deepen the culture of the Italian design, the technical characteristics of the products, the philosophy of the brand, the new trends in the sector, check and study the best cases of the brand, learn about materials and finishes useful to know the secrets and the possibilities of use in theyr design projects and for their customers and of course to have a useful recognition for their career issued by IDM partners.

Educating, promoting, witnessing, are some of the keywords of IDM which will see its opening ceremony for 2020 on September 24th, at the Hengfu Art Center, an important cultural venue in the center of Shanghai to a selected audience of Italian and Chinese government personalities, design associations in China, professors and rectors of design universities as well as having live streaming media coverage to over 20 Chinese design media partners from all over China.

INFO

Hengfu Art Center

24 september 2020 – 16.30 / 20.00

www.italiandesignmasterclass.com

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