Milan Design Week 201905/04/2019
IDM19 – Italian Design Masterclass 2019, is the first course for chinese interior designers organized in Shanghai, which ranks as the first Italian non-academic design course of high quality and professionalism on the chinese market. The course designed by Davide Conti and co-organized with the support of SPCCD – Shanghai Promotion Center for City of Design in Shanghai, has been joined as academic partner the Poli.Design for the individual lessons, in partnership with the Italian government agency ITA-ICE of Shanghai, SINA Home as exclusive media partner, and from the Shanghai Municipal Education Comission Science & Technology Development Center of Shanghai, the graphics of the activity was instead design by Elia Gardella from Horse Chicken Factory. Peculiarity of the course is the partnership with 16 world-famous Italian companies, which they will be protagonists during the lessons and will support the professors to create a lesson with a unique value for the chinese students. These are 16 companies that have agreed to join the IDM19 program as partner; Alcantara, Antoniolupi, Arflex, Bisazza, Daytona, Iris Ceramica Group, Longhi, Minotti, Moroso, Poltrona Frau, Rimadesio, Savio Firmino, Scavolini, Technogym, Valcucine, and Viabizzuno. Each lesson will be co-organized by a professor of Poli.Design, Davide Conti and one representing of the companies, and will allow Chinese students (new graduates and professionals) to learn more about the culture of the Italian design, the technical details of the products, the philosophy of the brand, the new trends in the design field, the best cases of the company, learn about materials and finishes useful to know the secrets and the possibilities of use in spaces and projects for their customers. IDM19, unique in its design and never developed in China, will bring a new model to Chinese students to learn and understand Italian design by giving it a complete and innovative vision, offering them a deeper insight cultural, planning and business aspects, as well as guaranteeing them a double certificate issued by IDM and Poli.Design. Educate, promote, testify, some IDM keywords that will see its birth on May 24, 2019 in Shanghai but already look all China for the future already full of attention and interest from many chinese people and organizations. IDM already start to build an important national program for the future useful to unite even more the italian and chinese design system.