The Italian Design Day in the World reaches the second edition after last year success in all over the world, on March 1st 2018. This great event is the result of an integrated promotion project promoted by the Farnesina and takes place in one hundred cities in the world thanks to the commitment of Embassies, Consulates and Italian Cultural Institutes, as part of the broader promotional strategy of “Vivere All” Italiana”.

The main protagonists of this team activated by the Ministry of Foreign Affairs are the Ministry of Cultural Heritage and Activities and Tourism, the Milan Trienniale, ICE Agency, the Milan Furniture Fair, the ADI – Association for Industrial Design, the Compasso d”Oro Foundation and the Altagamma Foundation involve all public and private actors representing Italian quality design, including the business world and the training sector. Among these main actors also the community of architects and designers in China – IADC that will be protagonist with its members in different events spread all over the chinese territory, including Beijing, Shanghai, Wenzhou, Chongqing, Shenzhen, Chengdu and other important localities in all China country.